New website www.movingsoon.co.uk is set to revolutionise the UK property market
Moving house is one of the most stressful and expensive things we can do in the UK, with consumers seemingly powerless to change the status quo, but now there is a different way.
The launch of new property website www.movingsoon.co.uk places the control firmly back in the hands of the customer by enabling them to quickly, easily and affordably create their own listing. But this is far more than just a property listings website. A behind-the-scenes team of property experts will be available to help users if required. With an emphasis on local knowledge and expertise, Moving Soon’s team will also be regularly updating the site with hints and tips on property, interior design, DIY and products to help users buy or sell their home.
Moving Soon is the brainchild of businessman and entrepreneur Paul Malone, who has devised the website to fill the gap in the market that currently exists between estate agents’ websites and property listings.
He says: “Most people still rely on estate agents but the reality is many could do it themselves, especially if they’ve got the right experts helping them. It’s all about people power. Ultimately the site will be driven by the customer – they are the reason it will exist. I want people to understand that this is a property website designed for them, that they create. It’s also about a mind shift, persuading people that they can do it themselves.”
Moving Soon operates a three-tier system, allowing users to choose as little or as much help as they need with their listing. The first level enables users to quickly and easily register their details and then, in return for a one-off fee, they are able to list their property by writing a short description in their own words accompanied by photos they have taken themselves.
For those users who wish to opt for more assistance, bespoke packages are also available. For example, the platinum package will enable users to have their photos taken professionally and copy written for them whilst the gold package provides users with professional photos, copy and a promotional film. The fee will rise incrementally according to the level of assistance required.
The website will go live in March and will be launched initially in Cheshire as a test ground. It will be marketed using local press and pr as well as social media sites including facebook and twitter to create a viral campaign grounded upon positive word of mouth. The concept will then be rolled out region by region and be developed according to customer feedback.